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		<title>Typeface Expands AI Portfolio with Treat and Narrato Acquisitions</title>
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		<pubDate>Fri, 27 Sep 2024 16:38:34 +0000</pubDate>
				<category><![CDATA[Tech Trends 📡]]></category>
		<category><![CDATA[AI 🤖]]></category>
		<category><![CDATA[AI]]></category>
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		<category><![CDATA[typeface]]></category>
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					<description><![CDATA[Generative AI startup Typeface has expanded its capabilities by acquiring two companies, Treat and Narrato. This strategic move strengthens Typeface's position in the AI content creation market and offers customers a wider range of AI-powered tools.]]></description>
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<p id="speakable-summary" class="wp-block-paragraph">Typeface, a generative <a href="https://hub.dakidarts.com/tag/ai/">AI</a> startup focused on enterprise use cases, has acquired a pair of companies just over a year after <a href="https://techcrunch.com/2023/06/29/typeface-which-is-building-generative-ai-for-brands-raises-100m-at-a-1b-valuation/" target="_blank" rel="noopener">raising</a> $165 million at a $1 billion valuation.</p>
<p class="wp-block-paragraph">Typeface revealed on Monday that it has purchased Treat, a company using AI to create personalized photo products, and Narrato, an AI-powered content creation and management platform.</p>
<p class="wp-block-paragraph">Treat and Narrato will “enrich [Typeface’s] multimodal capabilities,” the company said in a press release, while “propelling [its] vision of end-to-end content lifecycle transformation.”</p>
<p class="wp-block-paragraph">“Building on our foundation of multimodal AI workflows, these acquisitions’ top-tier AI technology and talent further enrich our visual and textual capabilities,” Typeface wrote in the release. “By integrating these technologies, we’re supercharging the entire Typeface portfolio.”</p>
<p class="wp-block-paragraph">Typeface, founded in 2022 by former Adobe CTO Abhay Parasnis, offers tools for text and image generation, a fine-tuning engine to personalize AI to a brand’s style, and integrations with third-party apps, software, and services. Typeface claims to place a greater emphasis on brand governance and privacy than its generative AI rivals; for example, Typeface trains dedicated AI models for each customer to ensure their assets and activity remain private.</p>
<p class="wp-block-paragraph">So how do Treat and Narrato fit into this vision? Well, both were started by founders well-acquainted with the enterprise landscape. And — not for nothing — the startups offer products appealing to the sorts of corporate clients with whom Typeface does business.</p>
<p class="wp-block-paragraph">NYC-based Treat, the brainchild of Matt Osman and ex-Drizly CTO Hugh Hunter, uses a company’s data on customers to generate product images that incorporate elements known to perform well with certain target demographics. For example, if a fruit vendor’s data suggested that younger men prefer seeing food ads that show a person eating the product, Treat may create an ad that depicts someone biting into fruit.</p>
<figure class="wp-block-image aligncenter size-large"><img  fetchpriority="high"  decoding="async"  class="wp-image-2878503"  src="https://techcrunch.com/wp-content/uploads/2024/09/65b9666fc1d1b4b28c33c5c2_FourSigmatic2_2.jpg?w=680"  sizes="(max-width: 1024px) 100vw, 1024px"  srcset="https://techcrunch.com/wp-content/uploads/2024/09/65b9666fc1d1b4b28c33c5c2_FourSigmatic2_2.jpg 1024w, https://techcrunch.com/wp-content/uploads/2024/09/65b9666fc1d1b4b28c33c5c2_FourSigmatic2_2.jpg?resize=150,150 150w, https://techcrunch.com/wp-content/uploads/2024/09/65b9666fc1d1b4b28c33c5c2_FourSigmatic2_2.jpg?resize=300,300 300w, https://techcrunch.com/wp-content/uploads/2024/09/65b9666fc1d1b4b28c33c5c2_FourSigmatic2_2.jpg?resize=768,768 768w, https://techcrunch.com/wp-content/uploads/2024/09/65b9666fc1d1b4b28c33c5c2_FourSigmatic2_2.jpg?resize=680,680 680w, https://techcrunch.com/wp-content/uploads/2024/09/65b9666fc1d1b4b28c33c5c2_FourSigmatic2_2.jpg?resize=430,430 430w, https://techcrunch.com/wp-content/uploads/2024/09/65b9666fc1d1b4b28c33c5c2_FourSigmatic2_2.jpg?resize=720,720 720w, https://techcrunch.com/wp-content/uploads/2024/09/65b9666fc1d1b4b28c33c5c2_FourSigmatic2_2.jpg?resize=900,900 900w, https://techcrunch.com/wp-content/uploads/2024/09/65b9666fc1d1b4b28c33c5c2_FourSigmatic2_2.jpg?resize=800,800 800w"  alt="Treat"  width="1024"  height="1024"  title="Typeface Expands AI Portfolio with Treat and Narrato Acquisitions" ><figcaption class="wp-element-caption">An image generated by Treat.</figcaption><figcaption class="wp-element-caption"><strong>Image Credits:</strong> Treat</figcaption></figure>
<p class="wp-block-paragraph">An Australian venture, Narrato — which coincidentally also launched in 2022 — sells access to an “AI content assistant” designed to help orgs achieve their internal content creation and planning goals. As founder Sophia Solanki explained in an interview last March, Narrato customers also get collaboration and workflow tools including templates for articles, video scripts, blogs, emails, social media content, art, and more.</p>
<figure class="wp-block-image aligncenter size-large"><img  decoding="async"  class="wp-image-2878504"  src="https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?w=680"  sizes="(max-width: 2560px) 100vw, 2560px"  srcset="https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg 2560w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=150,144 150w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=300,288 300w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=768,736 768w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=680,652 680w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=1200,1150 1200w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=1280,1227 1280w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=430,412 430w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=720,690 720w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=900,863 900w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=800,767 800w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=1536,1472 1536w, https://techcrunch.com/wp-content/uploads/2024/09/890e683aabf07b36ec4eeac9c944bcbe_11_47_11_26_06_2024-scaled-1.jpeg?resize=2048,1963 2048w"  alt="Narrato"  width="2560"  height="2454"  title="Typeface Expands AI Portfolio with Treat and Narrato Acquisitions" ><figcaption class="wp-element-caption"><strong>Image Credits:</strong> Narrato</figcaption></figure>
<p class="wp-block-paragraph">Treat raised at least $8.5 million from investors including Greylock prior to the acquisition, while Narrato manage to raise more than $1 million from Airtree Ventures, OfBusiness, and serial entrepreneur Shreesha Ramdas.</p>
<p class="wp-block-paragraph">Typeface wouldn’t disclose the terms of either acquisition.</p>
<p class="wp-block-paragraph">Treat and Narrato mark the third and fourth acquisitions for Typeface, which purchased AI photo and video editing suite TensorTour in January and chatbot app Cypher in May. It’s unclear how much of a dent those deals have made in Typeface’s $165 million war chest.</p>
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