6 Must-Track KPIs for Your Influencer Marketing Campaign
6 Must-Track KPIs for Your Influencer Marketing Campaign
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Key Performance Indicators (KPIs) are crucial for measuring the success of your influencer marketing campaign. This article highlights six essential KPIs that you should track: reach, engagement, conversions, brand sentiment, cost per acquisition (CPA), and return on investment (ROI). By monitoring these KPIs, you can optimize your influencer marketing strategy and achieve your campaign goals.