ChatGPT could get more expensive to use in coming years.

The New York Times, citing internal OpenAI docs, reports that OpenAI is planning to raise the price of individual ChatGPT subscriptions from $20 per month to $22 per month by the end of the year. A steeper increase will come over the next five years; by 2029, OpenAI expects it’ll charge $44 per month for ChatGPT Plus.

The aggressive moves reflect pressure on OpenAI from investors to narrow its losses. While the company’s monthly revenue reached $300 million in August, according to the New York Times, OpenAI expects to lose roughly $5 billion this year. Expenditures like staffing, office rent, and AI training infrastructure are to blame. ChatGPT alone was at one point reportedly costing OpenAI $700,000 per day.

OpenAI could face a blowback if it increases prices too quickly. While ChatGPT has roughly 10 million paying users today, surveys suggest that many believe the current $20-per-month price is too high.