Adobe Firefly Gets a Video Boost: AI-Powered Video Generation Coming Soon

Users will get their first chance to try Adobe’s AI model for video generation in just a couple months. The company says features powered by Adobe’s Firefly Video model will become available before the end of 2024 on the Premiere Pro beta app and on a free website.

Adobe says three features — Generative Extend, Text to Video, and Image to Video — are currently in a private beta, but will be public soon.

Generative Extend, which lets you extend any input video by two seconds, will be embedded into the Premiere Pro beta app later this year. Firefly’s Text to Video and Image to Video models, which create five-second videos from prompts or input images, will be available on Firefly’s dedicated website later this year as well. (The time limit may increase, Adobe noted.)